Social networks in marketing research 2001–2014: a co-word analysis
Year: 2015
Type: article
Source: Scientometrics
Authors: Zongshui Wang, Hong Zhao, Yan Wang
Institution: University of Chinese Academy of Sciences
Language: English
Subfield: Statistics, Probability and Uncertainty
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
Award: 多渠道环境下消费者购买旅程及渠道间协同与浸蚀效应研究
OpenAlex ID: W1154418607