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Game on: Engaging customers and employees through gamification

Year: 2015

Type: article

Source: Business Horizons

DOI: 10.1016/j.bushor.2015.08.002

Authors: Karen Robson, Kirk Plangger, Jan H. Kietzmann, Ian McCarthy, Leyland Pitt

Institutions: Simon Fraser University, University of London, King's College London

Language: English

Topic: Educational Games and Gamification

Subfield: Developmental and Educational Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1156830671

FWCI: 40.46

Cites: 17

Cited by: 299

Related to: 10