Pragma-Dialectics and Health Communication: Arguing for behavioural change in advisory health brochures
Year: 2009
Type: conference-paper
Abstract: In this paper, it is argued that a pragma-dialectical perspective on advisory health brochures can complement current research in the medical domain and vice versa.Advisory health brochures are characterized as a particular communicative activity type to show how this context influences the argumentative process.It is argued that the quality of argumentation in health communication needs more attention.Insights from behavioural theory and persuasion research may help to detect possibly fallacious manoeuvres.
Author: Lotte van Poppel
Language: English
Subfield: Linguistics and Language
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W1157397811