Year: 2007
Type: report
Abstract: The aim of this paper is to understand how social interactions may explain the dynamics of Internet use. The adoption of Internet by individuals and firms strongly relies on network externalities, but also on more direct social effects like word of mouth, feedback, ... These different forms of virtual and physical social interactions play a key role in successful digital business models (DBM) like eBay or Amazon .
Authors: Thierry Pénard, Raphaël Suire
Language: French
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W1164668766