The motivation to become entrepreneurial in a mature industry: A Case Study on the individual entrepreneur in the renewed Swedish beer industry
Year: 2015
Type: dissertation
Abstract: Purpose – This paper attempts to increase understanding of industry renewal as a subject of research within the field of entrepreneurship. It provides insights for future research in economics and industrial organization. We make use of research findings on entrepreneurial motivation, cognition and the environment. Furthermore, it attempts to answer the question: ‘Why do entrepreneurs become active in a mature industry beer industry? Design – Qualitative research. Findings primarily stem from ten case-study interviews of entrepreneurs who established their brewery between 2005-2015. We evaluate the characteristics of the motivational, cognitive and environmental factors that have been argued in previous research to be influential to start entrepreneurial endeavours. Findings – Results indicate the main driving forces behind the behaviour of entrepreneurs: passion, risk-taking, autonomy, knowledge & skills, and social (context) Research limitations/implications – Since the sample consists of breweries within the Swedish beer industry, findings may not be generalizable to other industries or geographical contexts. Moreover, the qualitative character of this study leads to limitations in comparing or seeing similarities in the different factors. Case studies provide us with a rather describing than an explicatory perspective. Further research including quantitative research could add value by testing the proposed model and assumptions on entrepreneurial motivation and applying this study within a different context. Originality/value – The theoretical framework presented makes use of an established model of the entrepreneurial process. Although it provides a well-supported explanation why future studies on industry renewal should give more attention to entrepreneurial activity and the environment within this activity emerges. Existing process models on industry renewal neglect the role of the individual in this shift from maturity to re- emergence of industries.
Authors: Sebastian Kolstee, Leonardus Crijns
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W1174099034