An exploratory analysis of wineries websites functionality: the case of the DOQ Priorat Route Wineries
Year: 2015
Type: article
Abstract: Wine tourism has emerged as a branch of special interest tourism in recent years. There\nare numerous wine regions where tourism is used as a strategic tool to promote rural areas\nand increase competitiveness. Likewise, the Internet has become an extremely useful marketing\ntool to promote and disseminate tourism products. The aim of this paper is to analyze\nthe usability of DOQ Priorat Route wineries websites. The paper examines the presence of\nwineries members of the route on the Internet and the quality of their websites, taking various\nelements into consideration: information relating to the company, information relating\nto the website usability and information relating to the wine tourism products and activities\ndeveloped. Findings reveal the restricted presence of this wineries on Internet, the low tourism\nusability of their websites as a marketing tool, and the lack of real commitment to the\nPriorat Wine Route and to wine tourism.
Institution: Universitat de Girona
Language: English
Topic: Wine Industry and Tourism
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W1190151477