Work

Storytelling – Mit Geschichten Marken führen

Year: 2014

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-658-06020-6_5

Author: Andrea Hilzensauer

Language: German

Topic: Literature, Culture, and Aesthetics

Subfield: Museology

Field: Arts and Humanities

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W119046755

FWCI: 29.05

Cites: 8

Cited by: 13

Related to: 10