Work

Advances in Marketing Management Support Systems

Year: 2008

Type: book-chapter

Source: International series in management science/operations research/International series in operations research & management science

DOI: 10.1007/978-0-387-78213-3_17

Authors: Berend Wierenga, Gerrit H. van Bruggen, Niek A. P. Althuizen

Institution: Erasmus University Rotterdam

Language: English

Topic: Decision Support System Applications

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W119138194

FWCI: 10.37

Cites: 101

Cited by: 18

Related to: 10