Work

Social influence of siblings and friends in generation Y's development of risk preferences

Year: 2014

Type: dissertation

Abstract: Social influence can impact various characteristic of individual, including their beliefs, attitude and ultimately their behaviour. Social Marketing is an activity primarily concerned with identifying and modifying socially undesirable behaviours in a given population group. Adolescents typically receive the greatest amount of attention as they are highly prone to engaging in risky behaviour such as binge drinking, smoking and other dangerous activities.

Source: Open University of Cape Town (University of Cape Town)

Author: Andrew Montandon

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: green

Funders: University of Cape Town, Gillings School of Public Health, University of North Carolina at Chapel Hill, National Institute of Child Health and Human Development, Eunice Kennedy Shriver National Institute of Child Health and Human Development

Awards: The National Longitudinal Study of Adolescent to Adult Health, G597551293

OpenAlex ID: W1201149160

Cites: 393

Cited by: 1

Related to: 10