Work

Linking Flow, Brand Attitudes and Purchase Intent in Virtual Worlds

Year: 2009

Type: article

Source: Journal of the Association for Information Systems

Authors: Robert E. Hooker, Molly Wasko, David Paradice

Institution: Florida State University

Language: English

Topic: Digital Games and Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W120180002

FWCI: 5.684

Cites: 44

Cited by: 15

Related to: 10