Work

Attribute Range Effects in Binary Response Tasks

Year: 2000

Type: article

Source: Marketing Letters

DOI: 10.1023/a:1008139226934

Authors: Tobias Ohler, Aihong Le, Jordan Louviere, Joffre Swait

Institutions: McKinsey & Company (Germany), University of Florida

Language: English

Topic: Economic and Environmental Valuation

Subfield: Economics and Econometrics

Field: Economics, Econometrics and Finance

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W122287186

FWCI: 3.447

Cites: 34

Cited by: 75

Related to: 10