Year: 2005
Type: article
Abstract: Despite the relevance of generating trust in electronic marketplace settings, research addressing the impact of electronic marketplace characteristics on trust is still limited.The few works focusing on the relationships between the electronic marketplace and trust only pay attention to a limited subset of institution-based functions and services.In this paper we extend these works by focusing on the relationships between the overall impression of the electronic marketplace and trust in an electronic marketplace setting.We position our paper in the field of electronic marketplace research and introduce the concept of electronic marketplace quality.Building upon e-commerce literature, we elaborate on the relationships between electronic marketplace quality and trust.Next, we discuss a conceptual model relating electronic marketplace quality to trust in the market maker (intermediary trust), trust in the population of sellers (seller trust) and consumer purchase attitudes and intentions.We conclude with forthcoming measurement instrument development and planned data collection.
Authors: Selmar Meents, Tiberg Verhagen
Institution: Vrije Universiteit Amsterdam
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W126353248