Latin American Struggles| Social Media and Virality in the 2014 Student Protests in Venezuela: Rethinking Engagement and Dialogue in Times of Imitation
Year: 2015
Type: article
Abstract: This article examines the relationship between social media, political mobilization, and civic engagement in the context of the 2014 student protests in Venezuela. The study investigates whether these technologies were used by participants as a catalyst to trigger the protests and amplify them across the country or whether they were a galvanizing factor among more general conditions. The analysis uses cultural chaos and virality/contagion as theoretical approaches to discuss these events to provoke discussion about the relationship between protests and social media. However, far from a techno-deterministic assumption that sees social media as somehow having agency in itself, the authors highlight the role of social media as a platform for political engagement through imitation and emotions while rejecting false dichotomies of rationality/irrationality among the crowd.
Authors: Jairo Lugo‐Ocando, Alexander Hernández, Mónica Marchesi
Language: English
Topic: Social Media and Politics
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W1267245129