Marketing the hospital library to nurses.
Year: 1991
Type: article
Abstract: Medical librarianship literature has focused primarily on the needs of physicians, medical students, and faculty, while the library needs of nurses have been covered infrequently. The paucity of such literature and the perceived limited use of the library by nurses stimulated one hospital librarian to examine nurses as a user group. This article presents a case study about the use of a marketing audit and strategies targeted to nurses in one hospital setting
Source: Europe PMC (PubMed Central)
Authors: L E Bunyan, E M Lutz
Institution: Summa St. Thomas Hospital
Language: English
Topic: Web and Library Services
Subfield: Library and Information Sciences
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W127264436