Year: 2012
Type: article
Abstract: IntroductionCommercializing a brand new product or service is a complex task with an uncertain outcome. Whether it is undertaken in a big corporation, a startup, or a not-for-profit organization, it requires vision, determination, and resources. Entrepreneurs of all stripes, in a garage, a multinational, or in a social enterprise, have brilliant ideas and doggedness to
Author: Dobrila Rancic Moogk
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W127946172