Year: 2011
Type: conference-paper
Abstract: This study attempts to apply the ICTRT model proposed by Li and Wang (2010) to American context and assess the effectiveness of American Destination Marketing Organizations’ (DMOs’) websites from functional perspective, i.e., information, communication, transaction, relationship and technical merit. The objectives of the research are achieved by content analysis of all fifty official state tourism websites regarding the five functions by expert valuators. The results manifested State Tourism Offices’ (STOs’) inability to effectively adopt and manage information technology to support more sophisticated operations. Most STOs focused mainly on the information dimension. Applications at both the transaction and relationship dimensions are not being widely deployed. Suggestions and implications are provided and discussed.
Authors: Xu Li, Youcheng Wang
Language: English
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W131432231