Year: 2002
Type: article
Abstract: The period around millennium-change has seen the boom of different e-commerce solutions and initiatives.First dedicated new economy companies (the so-called dotcom-companies) seemed to rob the market, but little by little established oldeconomy companies have taken a more dominating role in the market.This study follows the early months of development of the interactive reservation system for Silja Line Ltd., a Finnish ferry company operating at the Baltic.Silja competes for the market leader position in its market with Viking Line, but the market has too several other players.The article reviews literature on the early phases development of e-commerce sites, and reflects Silja's developments against those in the literature.Based on Silja's experiences, the article gives recommendations for entrants to e-commerce business.Especially the article is valid for builders of electronic reservation systems, but tries to extract general knowledge applicable in the first stages of any e-commerce site.The author has had a consulting role at the development of the e-commerce application for Silja.Research method can so be called action research.The article gives an integrated picture of the decision-flow about e-commerce in Silja, and documents the outcomes of these decisions.
Author: Reima Suomi
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W134611071