Work

Customers' Initial Trust in E-Businesses: How to Measure Customers' Initial Trust.

Year: 2003
Type: article
Abstract: Trust has been one of the main items of focus in e-commerce and many previous studies have provided useful contributions (e.g., Gefen 2000;McKnight et al. 2000 McKnight et al. , 2002, etc.), etc.).This study extends the line of studies of ecommerce trust and provides a framework and an instrument to measure customers' initial trust in ebusinesses.
Language: English
Open Access status: green
OpenAlex ID: W137233328
FWCI: 1.528
Cites: 29
Cited by: 10
Related to: 10