Work

Assessing the Levels of Knowledge Transfer Within e-Commerce Websites of Tourist Organisations in Africa.

Year: 2005

Type: article

Abstract: This paper reports research to investigate how tourist organisations based in Africa acquire, disseminate and apply knowledge through their websites. Interactivity is the key to put information into context to become knowledge. A survey found there are some interactive knowledge‑transfer tools provided on the websites of African tourist organisa‑ tions, but only on the few, fully‑fledged e‑commerce websites was knowledge transfer being effectively utilised. The au‑ thors recommend that organisations incorporate more tools to acquire and apply knowledge as it is fundamental for e‑ commerce success.

Source: Electronic Journal of Knowledge Management

Authors: Tonderai Maswera, Ray Dawson, Janet Edwards

Language: English

Topic: Knowledge Management and Sharing

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W14029594

FWCI: 5.628

Cites: 23

Cited by: 22

Related to: 10