Work

Are the strategic stars aligned for your corporate brand?

Year: 2001

Type: article

Source: PubMed

Authors: M J Hatch, M Schultz

Institution: University of Virginia

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W140831681

FWCI: 28.34

Cites:

Cited by: 533

Related to: 10