Work

The market of the bottom of the pyramid: Impact on the marketing-mix of companies. : A quantitative study of three African countries

Year: 2012

Type: dissertation

Abstract: The market of the bottom of the pyramid: Impact on the marketing-mix of companies. : A quantitative study of three African countries

Source: KTH Publication Database DiVA (KTH Royal Institute of Technology)

Authors: Irina Dinica, Damien Motteau

Language: English

Topic: Innovation and Socioeconomic Development

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: No poverty, Reduced inequalities

Open Access status: green

OpenAlex ID: W141821858

Cites: 30

Cited by: 4

Related to: 10