Work

New Product Diffusion: A Dual Word-Of-Mouth Perspective

Year: 2011

Type: article

Source: Journal of the Association for Information Systems

Authors: Zhang, Jie, Huang, Liqiang

Institution: University of Science and Technology of China

Language: English

Topic: Innovation Diffusion and Forecasting

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W142500996

FWCI:

Cites: 34

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Related to: 10