Work

Intention and adoption of mobile coupon among mobile phone users in Klang Valley

Year: 2014

Type: dissertation

Study design: Observational Study

Source: UUM Electronic Theses and Dissertation [eTheses] (Northern University of Malaysia)

Author: Kok Wai Chong

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1430792601

Cites: 330

Cited by: 2

Related to: 10