Work

Extremeness Seeking: When and Why Consumers Prefer the Extremes

Year: 2007

Type: preprint

Source: SSRN Electronic Journal

DOI: 10.2139/ssrn.987336

Authors: John T. Gourville, Dilip Soman

Institutions: Harvard University, University of Toronto

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1455668

Cites: 23

Cited by: 15

Related to: 10