Work

Improving Usability of E-commerce Websites Via Tag-based Customisation: a Study on Online and Mobile Banking

Year: 2013

Type: dissertation

Abstract: This thesis is an exploration of customisation in online and mobile banking. It investigates the application of user-tags to facilitate customised interactions in desktop and mobile devices, and its impact on usability. The thesis through a comparative study explains that customisation can positively affect usability especially for younger users, leading to higher levels of satisfaction.

Source: QUT ePrints (Queensland University of Technology)

Author: Rajinesh Ravendran

Language: English

Topic: Usability and User Interface Design

Subfield: Human-Computer Interaction

Field: Computer Science

Domain: Physical Sciences

Open Access status: green

OpenAlex ID: W146740912

Cites: 66

Cited by: 1

Related to: 10