Year: 2015
Type: article
Abstract: The UNIR Ranking is a meta-product that evaluates the quality of ads and advertising agencies in Latin America through the awards made in national and international advertising festivals. The project is a novelty due to the vacuum of advertising rankings in the Latin American context. It has three main activity areas: the Iberoamerican advertising ranking and subnational rankings, a repository of the best adverts of the Latin American geographical area, and a directory of Latin American publicity agencies. These three dimensions make the UNIR Ranking an ideal product for academic research on Latin American advertising activities as well as for university teaching.
Source: El Profesional de la Informacion
Authors: Rafael Repiso, Inmaculada Berlanga
Language: Spanish
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W1476899237