A comparison of customers' readiness for mass‐customisation
Year: 2005
Type: article
Study design: Observational Study
Source: European Business Review
Authors: Ahmet Bardakci, Jeryl Whitelock
Institutions: Pamukkale University, University of Salford
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1480045255