Work

E-commerce Adoption in the Insurance Industry

Year: 2004

Type: article

Abstract: While other industries within the financial sector have vigorously embraced the Internet to obtain sustainable competitive advantage, the insurance industry has been slow to fully adopt e-commerce. This article examines the barriers as well as the success factors involved in making the transition to a Web-enabled insurance model. Emerging standards and technologies that will make possible the next generation of e-commerce in the insurance industry are discussed and a proposed research agenda is presented.

Authors: Martin Grossman, Richard V. Mccarthy, Jay E. Aronson, Martin Grossman Bridgewater State College

Institutions: Bridgewater State University, Quinnipiac University, University of Georgia

Language: English

Topic: Digital Innovation in Industries

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: green

OpenAlex ID: W1481110871

FWCI:

Cites: 7

Cited by: 10

Related to: 9