Does guanxi matter for vegetable supply chains in China? : a case study approach
Year: 2006
Type: book
Abstract: A case study approach was applied to investigate the impacts and contributions of the Chinese cultural and historical embedded concept of guanxi networks on buyer-seller relationships in vegetable supply chains in Jiangsu China. 8 case companies, 5 typical supply chains and 9 buyer-seller relationships were thoroughly studied. Results demonstrate that guanxi networks have diversified impacts on different types of relationships involved in various marketing chains both in domestic and international markets. Guanxi networks stimulate investment behaviour, improve trust in counterparts, influence decision making in terms of marketing channel and transaction governance choices. Guanxi networks may increases the efficiency of buyer-seller relationships and improve quality performance in management practices.
Authors: Hualiang Lu, Jacques Trienekens, S.W.F. Omta
Institution: Wageningen University & Research
Language: English
Subfield: Management Information Systems
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W1481388003