Work

Application of the 4Ps in Emerging Markets

Year: 2014

Type: preprint

Source: SSRN Electronic Journal

DOI: 10.2139/ssrn.2393121

Author: Sheena Boateng

Institution: University of Ghana

Language: English

Topic: Innovation and Socioeconomic Development

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1481471474

Cites: 46

Cited by: 1

Related to: 10