Work

Creative Strategies in Highly Creative Domestic and International Television Advertising

Year: 1985

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.1985.11105039

Authors: Leonard N. Reid, W. Ronald Lane, Leila S. Wenthe, Otto W. Smith

Institution: University of Georgia

Language: English

Topic: Advertising and Communication Studies

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1481889007

FWCI: 5.526

Cites: 13

Cited by: 29

Related to: 10