Year: 1970
Type: article
Abstract: Given the growth of multinationals, it is important that managers learnwhether strategic planning enhances firm performance in cross-cultural situations.Using an international sample of firms, this study found that the generalplanning-performance model is relevant across the cultures sampled. While thereappears to be little direct relationship between culture and planning, culture didmoderate the planning-performance relationship. Furthermore, specific culturalvalues were found to account for some of the cross-cultural differences in theplanning-performance relationship. Implications for management and futureresearch are discussed.
Source: Journal of Business Strategies
Author: Richard Hoffman
Institution: Salisbury University
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W148198917