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Explaining Attitudes Toward and Experiences with Social Media among Public Information Officers through Adaptive Structuration Theory

Year: 2014

Type: article

Abstract: This study set out to explore similarities and differences between firefighting organizations using and not using social media for crisis/emergency situations. Using Adaptive Structuration Theory (AST), our exploratory survey results from 129 first responders suggest social media innovations are outpacing PIOs’ abilities to effectively adopt and utilize social media strategies. Of those who do not use social media, they have considered using it for information-dissemination purposes only; the main differences between those who do and don’t use social media is their perception of the obstacles to implementing it (training, time, resources) and whether they use it in their personal lives.

Source: Communications of the IIMA

DOI: 10.58729/1941-6687.1175

Authors: Astrid Shiel, Michelle T. Violanti, Kevin Slusarski

Institutions: California State University, San Bernardino, University of Tennessee at Knoxville

Language: English

Topic: Public Relations and Crisis Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W1482610214

FWCI: 1.956

Cites: 30

Cited by: 6

Related to: 10