Work

Cross‐national differences in consumer response to the framing of advertising messages

Year: 2007

Type: article

Study design: Observational Study

Source: European Journal of Marketing

DOI: 10.1108/03090560710728363

Authors: Ulrich R. Orth, Harold F. Koenig, Zuzana Firbasova

Institutions: Oregon State University, Mendel University in Brno

Language: English

Topic: Cultural Differences and Values

Subfield: Social Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1484712441

FWCI: 7.809

Cites: 74

Cited by: 67

Related to: 10