Work

Strategic, Operational, and Analytical Customer Relationship Management

Year: 2007

Type: article

Source: Journal of Relationship Marketing

DOI: 10.1300/j366v05n04_03

Authors: Reiny Iriana, Francis Buttle

Institution: Macquarie University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1484948479

FWCI: 6.501

Cites: 36

Cited by: 99

Related to: 10