Work

Marketing Research: A Problem-Solving Approach

Year: 1998

Type: book

Abstract: An overview of marketing research sources of marketing research data tools for primary data collection data analysis issues in research management.

Source: University of Maribor digital library (University of Maribor)

Authors: Seymour Sudman, Edward Blair

Language: English

Topic: Business Strategies and Management Research

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1485811382

FWCI: 4.966

Cites:

Cited by: 143

Related to: 10