The Investigation of New Product Performance Measurement and New Product Idea Screening Criteria in New Consumer Product Development in Thailand
Year: 2012
Type: article
Abstract: ß“π«‘®—¬™‘Èππ’È¡’«—μ∂ÿª√ – ߧå‡æ◊ËÕ∑’Ë®–»÷°…“¡“μ√«—¥ §«“ ¡ ”‡√Á®¢Õߺ≈‘μ¿—≥±å„À¡à (New product perfor-mance measurement) ·≈–‡°≥±å°“√°≈—Ëπ°√Õß ·π«§‘¥º≈‘μ¿—≥±å„À¡à (New product ideas screening criteria) ∑’Ë „™â „π°√–∫«π°“√æ—≤π“º≈‘μ¿—≥±å„À¡à
Institution: Chulalongkorn University
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W1486808044