'...and any other duties deemed necessary' : an analysis of subject librarian job descriptions
Year: 2011
Type: article
Abstract: Over the last few years at Warwick we have enhanced our marketing in the library. We have increasingly used segmentation, targeting and positioning to identify specific user groups, develop services to meet their needs and then produce messages to encourage take-up of those services. One such group with which we have been keen to develop such relationships are academic colleagues, whom we want not only as clients of our services but as advocates, promoting us to their students, and as our partners, to develop new services that embed information provision and skills into the curriculum, One such ‘service’ that we want to market to them is our academic support as librarians.
Author: Antony Brewerton
Language: English
Subfield: Library and Information Sciences
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W1488038167