Year: 2004
Type: article
Abstract: Advances in wireless technology have stimulated rapid developments in electronic commerce via the use of mobile devices.This research studies the values of mobile commerce using a qualitative means-ends approach, called Value-Focused Thinking.We interviewed 30 subjects and captured their values of mobile commerce.The relationships among these values were illustrated using a means-ends objective network.For researchers, this research contributes to our understanding of mobile commerce and provides a foundation for future research.For practitioners, the results of this research highlight the concerns and issues of customers, and are valuable for strategy formulation in mobile commerce.
Authors: Keng Siau, Hong Sheng, Fiona Fui‐Hoon Nah
Institution: University of Nebraska–Lincoln
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W1490154329