Work

The role of marketing

Year: 1995

Type: article

Source: European Journal of Marketing

DOI: 10.1108/03090569510094982

Authors: Claudio Romano, Janek Ratnatunga

Institution: Monash University

Language: English

Topic: Entrepreneurship Studies and Influences

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1492090231

FWCI: 2.931

Cites: 68

Cited by: 101

Related to: 10