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An Empirical Study of E-Commerce Implementation Among SME in Indonesia

Year: 2012

Type: preprint

Abstract: This research aims to depict implementation of e-commerce in SMEs Indonesia. The total numbers of the existing SMEs in Indonesia are 489 million units. However there is no database that stored the implementation of ecommerce. This research data is retrieved from www.google.co.id, which has 227 SMEs websites. This research applies e-questionnaire to be given to respondent, so that the information can automatically link to the database. It didn’t so that didn't require much time and cost. The data and information in database is analyzed descriptive statistic using SPSS version 20. The result of this research indicates 53.1% SME implementing e-commerce business in Jakarta, 94% in West Java, 12.5% in Central Java & Jogjakarta, 12.5% Bali, and the rest in other towns. This showed the implementation of e-commerce in Indonesia with the limitation of expensive and unstable internet.

Source: SSRN Electronic Journal

Authors: Ihwana As’ad, Faudziah Ahmad, Ilham Sentosa

Institutions: Universiti Utara Malaysia, Limkokwing University of Creative Technology

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDGs: Industry, innovation and infrastructure, Decent work and economic growth

Open Access status: green

OpenAlex ID: W1492802197

Cites: 4

Cited by: 20

Related to: 10