Year: 2014
Type: article
Abstract: Today, the Balearic archipelago is the largest tourist destination in the Mediterranean. The history of tourism in the islands goes back more than a hundred years, but the present-day configuration of the industry dates from the boom of the early 1960s, when it expanded rapidly to cater for the new market principally comprising holidaymakers from northern European.
Over the past fifty years, the Balearic tourist trade has evolved and has adapted systematically to the changes in customer demand. The key to its adaptability lies in the industrial district structure adopted by the islands’ entrepreneurs, which has enabled them to keep costs to a minimum and also to accumulate the capital necessary to finance their firms’ expansion
all over the world.
Author: Joan Carles Cirer i Costa
Language: English
Subfield: Cultural Studies
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W1496886599