Work

Integrated Advertising, Promotion, and Marketing Communications (3rd Edition)

Year: 2006

Type: book

Source: Prentice-Hall, Inc eBooks

Authors: Kenneth E. Clow, Donald Baack

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W149962385

FWCI:

Cites:

Cited by: 15

Related to: 10