Technology versus Design Innovation's Effects on Sales and Tobin's Q : The Moderating Role of Branding Strategy
Year: 2013
Type: article
DOI: 10.1111/jpim.12012
Authors: Gaia Rubera, Cornelia Droge
Institution: Bocconi University
Language: English
Topic: Firm Innovation and Growth
Subfield: Economics and Econometrics
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1500008126