Year: 2006
Type: conference-paper
Study design: Observational Study
Abstract: The rapid growth of investments in mobile commerce (M-commerce) to reach a large and growing body of customers, coupled with low communication costs, has made user acceptance an increasingly critical management issue. The study draws upon the task-technology fit (TTF) model as its theoretical basis and its empirical findings to pragmatically explain the key factors that affect the performance and user acceptance of M-commerce. A total of 110 usable responses were obtained. The findings indicate that the task, technology, and individual user characteristics positively affect task-technology fit and M-commerce usage. The task-technology fit and M-commerce usage are the dominant factors that affect M-commerce performance. The result points out the importance of the fit between technologies and users’ tasks in achieving individual performance impact from M-commerce. This paper identifies pertinent issues and problems that are critical in the development of M-commerce.
Authors: Kun Chang Lee, Sangjae Lee, Jin Sung Kim
Institutions: Sungkyunkwan University, Sejong University, Jeonju University
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W1500296124