Work

Advertising standardization in multinational corporations

Year: 2003

Type: article

Source: Journal of Business Research

DOI: 10.1016/s0148-2963(01)00291-0

Authors: Saeed Samiee, Insik Jeong, Jae Hyeon Pae, Susan Tai

Institutions: University of Tulsa, Keimyung University, Hong Kong Polytechnic University

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1501155008

FWCI: 11.72

Cites: 85

Cited by: 62

Related to: 10