Work

Are Brand-Equity Measures Associated with Business-Unit Financial Performance? Empirical Evidence from the Netherlands

Year: 2010

Type: article

Source: Journal of Accounting Auditing & Finance

DOI: 10.1177/0148558x1002500408

Authors: Frank H. M. Verbeeten, Pieter Vijn

Institutions: Erasmus University Rotterdam, Nyenrode Business University

Language: English

Topic: Intellectual Capital and Performance Analysis

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1501186443

FWCI: 6.463

Cites: 71

Cited by: 38

Related to: 10