DCM: Emerging Business Model
Year: 2013
Type: preprint
Abstract: A new, emerging business model of demand chain management (DCM) builds on a close alignment between marketing and SCM resources and capabilities. It involves integration between marketing (selling) and SCM (delivering) processes. It enables both parties to reduce cycle times, eliminate out-of-stocks and improve customer service in terms of in-store product availability and responsiveness. The integration of both marketing and SCM competencies can leverage a combined effect and formulate a successful DCM. The purpose of this research is to increase our understanding of DCM through the lens of resource based view (RBV). Paper identifies key organizational resources and capabilities contributing to successful development of DCM.
Source: SSRN Electronic Journal
Author: Pankaj M. Madhani
Institution: ICFAI Business School
Language: English
Subfield: Management Information Systems
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W1501381367