Year: 2004
Type: article
Abstract: Web sites are being widely deployed commercially; however, the factors that affect customer's perceptions on the quality and acceptance of a Web site are unclear.Through a literature review, this article examines and integrates four sets of factors that capture e-commerce Website quality: system quality, information quality, service quality, and attractiveness.Based on TAM, a framework is developed relating Web site quality to customers' beliefs (perceived usefulness and ease of use), attitudes (preferences for the site), and intentions (to revisit the site).A set of instruments of Web site quality has been developed and empirically validated by factor analysis.Guidelines for Web interface design are proposed for Web designers and managers.
Authors: Mei Cao, Qingyu Zhang, John Seydel
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W1501675493