Work

Customer Centric Product Definition

Year: 2003

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/jcm.2003.20.2.174.3

Language: English

Topic: Product Development and Customization

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1503219786

FWCI: 2.895

Cites:

Cited by: 13

Related to: 10